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thoughtful coverage for nonnative speakers
GUST Course: ACCT 410
providing fresh insights educators can use to guide students toward success
The authors apply concepts with real data
and the New Advertising Video Library
Global Strategy, 5e (eBook) Course_ELEN 343 thoughtful coverage for nonnative speakersOverview: The worlds best selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. ISBN: 9798214344669 Edition: 5 Publisher: Cengage Format: Digital GUST Course: MGMT 490
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