Beyond the Core: Expand Your Market Without Abandoning Your Roots Paper matters of doctrine

matters of doctrine

ISBN13: 9781604330977 ISBN10: 160433097X Material Type: paperback

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ISBN13:9780848731304 ISBN10:0848731301 Material Type:hardcover

Beyond the Core: Expand Your Market Without Abandoning Your Roots Paper matters of doctrineAll companies must grow to survive but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas